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19innoVation19Dawn.Thatx19swhenafarmerx19sdaybegins.Itx19salsoamomentfullofpromisesoDawnseemedliketheperfectnameforJimBassettx19snewfarmimplementcompany.Jimx19swifeMargaretadmitsthatcustomerssometimescallherDawn.Noshetellsthemx1cMargaretEquipmentCompanywouldbeafunnynameforanagriculturalbusiness.x1dFromitsbeginningmorethan20yearsagoDawnhasbeeninspiredanddrivenbythesamethingsthatinspireanddriveitscustomersthenewdaynewchallengesandnewsolutionstoage-oldproblems.HavingownedasmallfarminWisconsinandhavingspentoversevenyearsasacombinedesignengineerwithDeereCompanyinMolineJimBassetthadalifelonginterestinagriculture.Butitwastheroad-buildingindustryintheformoftheBarber-GreeneCorporationthatbroughtJimandhislargefamilytotheDeKalbSycamorearea.JimdesignedequipmentforthecompanyandcontributedhisexpertisetosuchprojectsastherepavingofNASCARx19sBristolMotorSpeedwayinTennesseenewinterstatesaroundAtlantaandToyotax19suniquetesttrackinGeorgetownKentucky.Howeverevenafterworkingonthesehigh-pro9leprojectsJimx19sheartwasstillinagriculture.Barber-Greenewasailing9nanciallyandJimworkedhardtohelpcompletetheeventualsaleofthecompanytoCaterpillar.ItwasafterthesalewhilehewasworkingonanMBAatNorthernIllinoisUniversitythattheseedsoftheDawnEquipmentCompanyweresownoveracupofcoffeewithafriendinthebasementofJimandMargaretx19schurch.JimandSteveFaivrebegantalkingthatmorningaboutsomeequipmentthatmighthelptheFaivrefarmingoperation.BeforelongJimwasproducingsomesampleimprovementsforSteveRogerandJ.R.Faivrex19splantersandfertilizerapplicatorsx14innovationsthatwouldendupbecomingthebaseproductsofDawn.Amongtheseitemswasthenow-patentedTrashwheelsrowcleanerwhichcouldbe9ttedtoDeereandotherrow-cropplanters.Thisproductusestoothedwheelstomoveresiduefrominfrontofacornorsoybeanplanterenablingconventionalplanterstodoabetterjobofplantingcornorsoybeanseedsintohigherlevelsofresiduewithlesstillage.Jimx19sengineeringovercamesomeproblemsDeerehadrunintowithasimilardevice.Thecultureofhonestyisapowerfulthing.Wehaveacompletelytransparentrelationshipwithourcustomers.x13JoeBassex10