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21innoVation21oftheworldx19s3rstremotelycontrollableplanterattachmentswhichallowthefarmertoadjusthisplanteronthegowithoutleavingtheseatofhistractor.SoonDawnwillintroducethe3rstreal-timeactivelycontrolledplantingdevicesintheworldwhereintheplanteradjustsitselfmanytimespersecondcontinuouslyadaptingtochangingsoilconditions.Withthisscopeofexperienceunderhisbeltitx19snowonderJimx19ssonseesabrightfutureforthecompany.InfactmostoftheBassettsx19eightchildrenhaveworkedforthecompany.LastyearsonChrisbroughthisretailexperienceandhiscomputerandaccountingexpertisetothecompanyx19sbillingandinvoicingsystem.JoehavinggrownupwithDawnandarmedwithhisfreshdegreeinphysicsandabeliefinthefutureofAmericanmanufacturingtookamanagementrolein2003.Itwasamovethatsuitedfatherandsonjust3ne.x1cIwasgiventheopportunitytotakeoverthecompanymyparentsstartedacompanywithgreatvaluesgreatqualityandagreatreputationx1dJoesays.AmericanMadeandObsessedwithDesignDawnx19sproductsaremadefromnearly100Americanrawmaterialsandpurchasedcomponents.ThecommitmenttoAmericanmaterialsandmanufacturingisacorevalueofthecompanyonethatdistinguishesDawnx19sproductsandbusinesspracticesfromthecompetition.AccordingtoJoex1cMostcompaniesoursizeinthisindustrymakeproductsthatareprimarilyfabricatedoutofplateandweldedbecausethatprocesshasalotlessinup-frontcost.x1dWhileDawnisasmallcompanythedesignandmanufacturingtechnologytheybringtotheirheavilytooledcastingsandforgingsisthesameasyouwould3ndatmuchlargercompanies.Thedropforgeprocessactuallyrearrangesthesteelonamolecularlevelmakingx1cDawnsx1dastheunitsareknowninthe3eldextraordinarilydurable.x1cOurforgingsarenothingshortofanartformx1dJoeexplainsx1csomeofthemostcomplicatedforgingsintheworld.Whatwewantisverylittlevariationbetweenunitswewanteachunittobeaccuratewithinathousandthofaninch.x1dSuchagoalisachievedthroughadvancedengineeringmethodsandobsessiveattentiontodesign.InfactJoesaysDawnisprimarilyadesigncompany.x1cWhenwesitdownandthinkaboutwhatproductswex19regoingtomakewedonx19tthinkaboutpro3twethinkaboutwhatwillbetheabsolutebestsmartestproductsforcustomers.Wethinkaboutperformance.x1dAlongonewallofthemainof3cesuitewhereothercompaniesmightplaceavendingmachineorwatercoolerDawnhasanin-houserapidprototypemodelerProductionandinventorysupervisorMosesCruzstandsamongsomeofthestarsofDawnx19sproductline.