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11SUCCESS11AsBrianWallacegaveusatourofthebuildingthathouseshisscreenprintingoperationInotedthecomfortableatmosphere.Postersprintoutsanddrawingscoveredthewallsintheproductionareaandmusicplayedoverthenoiseofthemachinery.Everywhereweturnedthereseemedtobepersonalmemorabiliabelongingtotheemployees.Themorewetalkedabouthisbusinessthemorethehomeyatmospherestartedtomakesense.Brianx19scompanyWakohWearstarted21yearsagoasasmallscreenprintingbusinessinhisfather-in-lawx19sgarage.Overtheyearsitoutgrewthegarageandturnedintoabusyapparelscreenprintingandad-specialtyoperationinGenoabutthefeeloffamilyrunbusinesshasremained.AccordingtoBrianWakohWearx19suniquenamecomesfromanenjambmentofWallaceandKohlerBrianx19sandhisformerpartnerx19slastnames.Equallyuniqueisthecompanyx19slogox13thewhiterabbitfromAliceinWonderland.x1cIwantedalogoandIhadaconnectiontothewhiterabbit.WhiteRabbitbyTheJeffersonAirplaneisoneofmyfavoritesongsx1dsaysBrianwhopursuedhisloveforliteratureandmusicforyearsbeforehestartedscreenprinting.HetaughtEnglishasateachingassistantfortwoyearsatNIUandtaughthighschoolforayearbeforebecomingaconcertpromoteryetanothercareerhepursuedbeforesettlingonhiscurrentpursuit.SaysBrianx1cafterIx1dnishedmyx1drstyearofteachinghighschoolmywifesaidx18Idonx19tcarewhatyoudobutdonotgobacktoteachingnextyear.Youhatedeverysecondofit.x19Shewasright.IlovedteachingcollegebutIhatedteachinghighschool.Itjustwasnx19tgoingtoworkforme.SoItriedmyhandatsomepromotionalwork.x1dBrianx19sx1drstgiginvolvedpromotingaconcertatElginx19sHemmensAuditoriumforalocalpunkbandtheSmokingPopes.x1cYearsagoIsawtheSmokingPopesperformattheCrystalLakeHighCentralSchoolBattleoftheBands.Theyblewmeawayx1dsaysBrianwhorentedthebasementoftheHemmenstoprovidethebandwithaproperplacetoperform.Thiswasoneofthebandx19sx1drstrealvenuesx13theshowdrewover600people.TheSmokingPopeswentonthemakeanationalnamefor