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1ACHIEVEMENT15askIveneverbeentoanauctionbefore.HowdoesthisworkWhatdoIdoWhichisgreatbecausethemorepeoplewecaneducatethebetter.AlmburgAuctioneeringhasdealtinavastarrayofmerchandiseovertheyearsincludingfarmequipmentcollectiblesautomobilesandevenaherdofbuffalo.OneofStevesfavoritememorieshowevercentersonsomethingquiteabitsmallerthanabuffalo.DeKalbhastwoofthenationsleadingmilkbottlecollectors.OncewehadamilkbottleatanauctionthatsaidSycamoreIceCompany.OnthebottlewasapictureofLouGehriginsilhouetteandabaseballanditsaidIfyouwanttobestronglikemedrinkyourmilkeverydayOneofthetwomilkbottlecollectorsapproachedStevebeforetheauctionwitharequest.ShesaidIhavetogotomygranddaughterschristeningandyouhavethatSycamoreIceCompanybottleonsaleandIwantyoutobuyitforme.AndIsaidWellthatsgreat.HowhighdoyouwantmetogoAndshesaidSteveIwantyoutobuythemilkbottleforme.Justbuyit.Stevehadsoldsimilarbottlesforuptovehundreddollarsandheknewthiscustomerwascapableofpayingthatamount.OnthedayoftheauctionJohnAlmburgwasattheauctioneeringstandwithinstructionsfromStevetobuythemilkbottle.WecometothebottlesaysSteveandholditup.Theothercollectorwasattheauctioninperson.Thebiddingstartedatonehundreddollarsrosetotwothenthree.Finallyateighthundreddollarsonlytwobiddersremainedthetwocollectors.Steveremembersthetension.WegettonineteenhundreddollarsandDadlooksatmeandsaysWhatdoyouwantmetodoAndIsayWellIthinkwevegottobuyit.TheAlmburgsnallydroppedthehammerandthebottlesoldatthreethousanddollars.Whenthesaleconcludedtheabsentbidderdroveupinhercartocollecthertreasure.ShewashappyasaclambutSteveneveragainagreedtojustbuyit.Steveisafraidthatstorieslikethatofthemilkbottlemayonedaybecomeathingofthepast.ThewaythisgenerationiscomingupImayseethedaywhentheremaynotbeandIwouldbeverysaddenedliveauction.Everythingcanbedoneonascreen.SteveandAnnefearthatthesenseofcommunitythatanauctionfosterswillnotbeenoughtosustainthetrade.Butatpresentauctioneeringisstillgoingstrong.SocialmediahasbeenahugehelptoAlmburgAuctioneering.TheAlmburgssonstakepicturesofitemspostthemonthewebsiteandsocialmediapagesandthentracktheitemssales.Stevesayssocialmediahelpstocreatethebuzzhisauctionsneedandhisboysarehelpinghimkeeppacewithtechnologicalchange.ButhereshowitcomesbackaroundlaughsSteve.AboutayearandahalfagoAndrewcametomeandsaidWeneedtoredesignourwebsite.IsaidItlookslikeitsworkingnetome.HesaidDadwevegottogetonFacebookandwecandopicturesandIcanputblastsout.AndIsaidtohimWellifyouthinkweneedtodoitwelldoit.ButIdontwanttoknowanythingaboutitStevessonAndrewworkingthering.TofindouTwhaTsonTheblockvisiTwww.almburaucTions.com