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SUCCESS17addressingthose.Wedoathoroughwateranalysisoneveryapplicationandalotoftimeswellndthingsinthewaterthathaventbeenaddressedbypreviouswatertreatmentcompanies.Forexamplesomeonewillhaveironinthewaterwhichmayhavebeenaddressedbuttheymayalsohavebacteria.Untilyouaddressbothproblemsthecustomercantbesatised.OnethingthathaschangedaboutthewaterbusinessGeorgesaysiscustomersawarenessofproductsandpotentialproblems.BasicallybecauseofaccesstotheInternetpeoplecanresearchproducts.Therearethingsinthewaterthatpeopledidntrealizeweretherethattheyknowaboutnow.Wetrytoeducatethemaboutthesethings.Somepeopletendtobeafraidofproblemsthatarenotbasedinreality.Bydiscussingtheirissueswiththemwecanalleviatesomeofthoseconcerns.FluorideisaperfectexampleofsomethingGeorgescustomersattimesndworrisome.Somepeoplethinkthatuorideisdangerousandsomepeoplethinkthatitsnot.Wecanremovetheuoridewecanadduorideorwecanleavetheuoridecontentuptothecity.NotallofGeorgeshousecallsareaseasyasdealingwithuorideorironhoweverandin17yearsofbusinesshehashadhisshareofout-of-the-ordinaryexperiences.Heremembersonevisitthatturnedintoawildgooseorratherwildgoatchase.Wewereinstallingawatertreatmentsysteminahomeoutinthecountrythathadkindofamenagerieofanimals.Theyhadawalkoutbasementandweweredrainingthewaterheater.Thiswasinthesummertimesoweranahoseoutthebackdoor.WeweredrainingthewaterheaterandIslidthedoorclosedbutsomehowthisgoatpushedthedooropenandgotinsidethehouseJimmyandIcouldntcatchitThepeoplewerenthomeandthisthingisrunningalloverthebasementjumpingonthefurniture.Wenallycaughtit.Oneofushaditbythehornsandoneofushaditbythebacklegsandweretryingtocarryitout.Wenallygotitoutofthehousebutitwasjustcrazy.ChristinelaughingchimesinIwishIcouldhavebeenthereWhentheyarenotgoat-catchingGeorgeandChristinetrytostaytwostepsaheadofthemarket.GeorgesaysThedirectiontheindustryisgoingistowardin-homeltrationsystems.Bottledwaterhascomeunderalotofscrutiny.Itisaverygoodhigh-qualityproductbutyoucanproducethatproductinyourhomeforafractionofthecostandafractionofthebottlesthataregoingintothelandlls.Oneofourhomeltrationsystemscansave8000waterbottlesayearfromgoingintoourlandll.Thatsthewaveofthefuture.GeorgeandChristinearealwayslookingforinnovationsintheirindustry.WerealwayslookingatgrowthsaysGeorge.Igototradeshowsandothereventstokeepabreastofwhatsgoingonintheindustry.ImalsopoliticallyinvolvedintheindustrythroughtheWaterQualityAssociation.Youhavetostayaheadofthechanges.OnethingthatwillnotchangehoweverisNIWaterWorkscommitmenttocustomsolutionsandhighquality.Georgeisastrongproponentoflisteningcarefullytohiscustomersandnotmerelygivingthemapackagedanswer.Wetrytodowhatwecantoxtheproblemasatrustedadvisorinsteadofasalesperson.Itsoneofmymainsalesphilosophies.Wendoutwhattheyreallywant.WhenwesetupourSBAloanforthenewbuildingJoeBotheourResourceAdvisortoldmethatthesetypesofprojectsalmostnevercomeinonbudgetandthatwewouldneedtoputacushionin.Hewas100correct.WithResourceBanktheentireSBAprocesswashassle-free.